When I was younger, the end of the summer was always marked with a family vacation to Florida. With my dad in the driver seat, we set off in the middle of the night on a 12 hour journey that would hold more than a lifetime of memories. We experienced local Americana at its finest. Although I have never been able to recreate the magic of those vacations, to this day- road trips still mean the chance to learn about one another and see the world from a new perspective.

As I embark on the journey to acquire better "customer insights", I am reminded of the immortal words of my, then, eight year old sister..."P U this country stinks."